SEO · GEO · AEO
Get found, on Google and on ChatGPT
Classic SEO puts you in the search results. GEO and AEO put you in the answer your customers actually read. We do both, for Swiss SMEs.
We build the AI systems that answer your customers. That is why we know where those systems take their sources from and how your firm gets in there.
What you get
Four levers. Every one of them pays into the same thing: being found.
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Get found locally
Anyone searching in your region for what you offer should see you, on the Google map, in your Google Business Profile, and in the results. For most SMEs this is the lever with the fastest effect.
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Show up in AI answers
More and more people ask ChatGPT, Perplexity or Google's AI overview instead of clicking through a list of blue links. We structure your content so those systems take it in and name your firm with attribution.
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A website search engines can read
Load time, structure, content markup, mobile rendering, clean redirects. Unspectacular, but without it not a single piece of text works. We clear it up properly, once.
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Visibility you can measure
You get numbers rather than claims: where you rank, how many people land on your site, and whether and how ChatGPT and Perplexity mention your firm. If something is not working, we tell you.
How it runs
From assessment to ongoing work. You can see what we are working on at every point.
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Assessment
We look at what your customers actually search for, where you stand today, and what is blocking you technically. That becomes a list ordered by effect, not by effort.
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Implementation
Technical first, then content, then local signals. We implement it, rather than handing you a recommendation that then sits there.
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Ongoing work
Visibility is not a project with an end date. We watch what moves, add content, and report in numbers you can read without translation.
What comes out of it
One example from practice, with numbers.
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Three times the page views in three months
Garage Joos & Schach was barely found online. We fixed the technical side, the content, and local discoverability. Three months later, page views had tripled.
Read the case study
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Technical, for anyone who wants the detail
Structured data as a linked JSON-LD graph with stable @id references across every page, correct hreflang clusters with reciprocity asserted at build time, Core Web Vitals including INP, clean robots rules with explicit AI-crawler allowances, llms.txt, and server-rendered HTML rather than client-loaded content.
Frequently asked
What clients ask us most often about SEO, GEO and AEO.
What is the difference between SEO, GEO and AEO?
SEO gets you into the search results, the classic list of links. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) get you into the answer an AI system such as ChatGPT, Perplexity or Google's AI overview produces directly. The technical groundwork is largely the same; the difference is how content is built so a language model can take it in and cite it.
How long until I see something?
Technical fixes take effect within weeks. For content and local visibility we plan on three to six months before anything shows reliably. Garage Joos & Schach had tripled page views after three months, a good result, but not a guaranteed one. Anyone promising you rankings in four weeks is selling you something else.
What does it cost?
We work either project-based, a one-off clean-up of technical issues and content, or as ongoing work with a monthly scope. Which makes sense depends on where you start. You get a quote with scope and price before we begin, not an open-ended bill.
Do I need to rebuild my website?
Usually not. In most cases an existing site can be cleaned up technically and pointed at the right content without replacing it. If a rebuild genuinely costs less than the repair, we will say so but we do not sell you a new website in order to do SEO.
Do you work with small businesses?
Yes. A large part of our work is businesses with a handful of staff, garages, practices, accountancy offices, trades. For local searches the competition is often manageable, and that is exactly where the effect for a small business is largest.
Often goes with this
Most projects touch more than one of these.
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AI automation
Retyping quotes, chasing invoices, moving data from one system into another: those are the hours that disappear inside a business. We automate them with AI, where it pays off and only there.
AI automation in detail -
App & software development
When no off-the-shelf tool fits, we build the one that does: customer portal, booking system, internal tool. Operation, maintenance and hosting included, from the person who built it.
App development in detail
Tell us what isn't working
Describe your situation in a few lines. You get an honest assessment back, not a sales deck.
chris@sanc.ch +41 79 637 07 19